Specialist Visual
and Product Designer,
based in Rio
I share with you the dynamics that we applied in this validation. The 5-second test: consists of presenting an interface to participants for just 5 seconds and from that, extracting opinions and perceptions related to what they just saw. Brand visual appeal test: Participants receive product reaction cards…
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How our choices are influenced
Knowing biases can help us make better decisions — In times of election, it is common to be influenced by cognitive biases that direct us to a particular choice of candidate. It is very common to see these mental model being used in digital products as well, to keep users engaged and influence them in the decisi…
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Psychology and UX in Forms
How to apply the laws and improve conversion rates. — Recently, we gave a presentation at an OLX Brasil Design team meeting about the principles of psychology applied to UX. Intrigued by the topic, I decided to implement it within a documentation project…
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